BON, OSMI Sign Deal To Transmit World Cup Matches Live
— April 5, 2014
The Broadcasting Organisation of Nigeria (BON) has signed a
deal with the Optima Sports Management International (OSMI), the
exclusive 2014 FIFA World Cup terrestrial broadcast rights owners for
the Nigerian territory, for the free-to-air rights in Nigeria for the
2014 World Cup in Brazil.
Speaking at the signing ceremony in Abuja yesterday, BON chairman, Abubakar Jijiwa, said all the 64 matches of the tournament, match previews, highlights and other properties associated with the world cup will be transmitted to Nigerians live on the terrestrial Tv and radio station in country.
“On behave of the teeming millions of Nigerian listeners and viewer, we have always tried to the best of our ability to do what is best for the interest of Nigerians and Nigeria’s economics and most importantly service delivery to our listeners and viewers. Therefore in almost all major national and global tournaments we have been trying to engage relevant agency to ensure that our listeners and viewers get the best in term of the right for transmission of whatever events that are taking place. “We have had several discussion and come to an agreement to give all broadcasters in Nigeria the right to transmit the matches of the 2014 World Cup. All the matches, preview, highlights and all associated properties of the event,” he said.
Jijiwa noted that unlike previous agreement of rights to free air, which foreign media rights holders always try to short change the nation and also blackmail the BON into accepting the offers, the rights to air of the 2014 World Cup will be a win-win situation for all participants. “Part of our concern at BON has been that most often time foreign media right holders come into Nigeria with their right riding short of us. In most cases we were blackmail into accept some of the agreement until the last Africa Cup of Nations where we stood our ground to say no, enough is enough.
“Learning from this experience we are today given a complete Nigerian company, one of us and one who come with background and pedigree of very good experience in media right. Therefore what is going to happen is this, unlike the previous agreement we have had in which member of BON use to invest their own funds, our partner, OMSI is going to deal financially with FIFA. Our own is to transmit the Games and work out visual agrees figures that will come to us in featuring the games. It is going to be a win-win situation for every broadcasting organisation in the agreement,” Jijiwa stated.
On his part, Mr Rotimi Pedro, the executive chairman, OSMI, said the agreement is built on the trust that exists between BON and OSMI. “We treasure the relationship and understanding we have developed with BON over the years. Our mandate at OSMI is very clear, which is hinged around delivering quality sports programming to the generality of Nigerians. We don’t believe that premium sports programmes should be the exclusive preserve of the elite. This is why we have acquired the broadcast rights for this year’s World Cup as we have been doing since Sydney 2000 Olympics. BON has been our partner in progress because the objective of the two organisations tally – delivering the best programming to the masses,” he stated.
Speaking at the signing ceremony in Abuja yesterday, BON chairman, Abubakar Jijiwa, said all the 64 matches of the tournament, match previews, highlights and other properties associated with the world cup will be transmitted to Nigerians live on the terrestrial Tv and radio station in country.
“On behave of the teeming millions of Nigerian listeners and viewer, we have always tried to the best of our ability to do what is best for the interest of Nigerians and Nigeria’s economics and most importantly service delivery to our listeners and viewers. Therefore in almost all major national and global tournaments we have been trying to engage relevant agency to ensure that our listeners and viewers get the best in term of the right for transmission of whatever events that are taking place. “We have had several discussion and come to an agreement to give all broadcasters in Nigeria the right to transmit the matches of the 2014 World Cup. All the matches, preview, highlights and all associated properties of the event,” he said.
Jijiwa noted that unlike previous agreement of rights to free air, which foreign media rights holders always try to short change the nation and also blackmail the BON into accepting the offers, the rights to air of the 2014 World Cup will be a win-win situation for all participants. “Part of our concern at BON has been that most often time foreign media right holders come into Nigeria with their right riding short of us. In most cases we were blackmail into accept some of the agreement until the last Africa Cup of Nations where we stood our ground to say no, enough is enough.
“Learning from this experience we are today given a complete Nigerian company, one of us and one who come with background and pedigree of very good experience in media right. Therefore what is going to happen is this, unlike the previous agreement we have had in which member of BON use to invest their own funds, our partner, OMSI is going to deal financially with FIFA. Our own is to transmit the Games and work out visual agrees figures that will come to us in featuring the games. It is going to be a win-win situation for every broadcasting organisation in the agreement,” Jijiwa stated.
On his part, Mr Rotimi Pedro, the executive chairman, OSMI, said the agreement is built on the trust that exists between BON and OSMI. “We treasure the relationship and understanding we have developed with BON over the years. Our mandate at OSMI is very clear, which is hinged around delivering quality sports programming to the generality of Nigerians. We don’t believe that premium sports programmes should be the exclusive preserve of the elite. This is why we have acquired the broadcast rights for this year’s World Cup as we have been doing since Sydney 2000 Olympics. BON has been our partner in progress because the objective of the two organisations tally – delivering the best programming to the masses,” he stated.
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